coca cola village- experiential & facebook real time interaction
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Uploaded by promarket on Aug 17, 2010
In the last three years, Coca-Cola Israel created the best summer vacation for teens- a summer camp called The Coca-Cola Village. Israeli teens spend most of their time on facebook so this time, Coca -Cola and the experiential marketing agency Promarket provided the visitors of Coca-Cola village the opportunity to share their experiences via Facebook with the help of special bracelets, which transmit an RFID signal. Through these devices they can put a digital 'like' on virtually everything in the village, starting from the pool, the spa, the extreme activities and sport section. There are forty facilities all across the area, which are waiting for each of the guests to express their 'affection' by putting the bracelet to the readable RFID device .
read more over here: http://promarket-promarketnews.blogspot.com/2010/08/coca-cola-village-experie...
- 16 likes, 2 dislikes
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Its fun to be tracked everywhere you go! Its called incremental indoctrination.
Globalistreason 1 year ago 3
stop rfid and nwo!!!
larsjune1 1 year ago