Promotional Trailers - Case Study - MWS Media

http://www.mwsmedia.co.uk - Video game trailers have almost become as specialised as feature films in terms of their marketing style and advertising tack, with editing designed to heighten the tension and excitement, maximise emotional pull, with quick stylish high impact cuts to hook its target audience quickly and effectively.

Working with the team from the latest online game "Heresey", we compiled this trailer with all those things in mind.

The aim was to show off the the stunning in-game visuals whilst conveying a strong sense of the narrative and gameplay elements.

Once it was online the trailer became hugely popular on gaming websites and proved an immesnely powerful sales tool, showing the true value of a carefully targeted online video marketing campaign.

Category:

Film & Animation

Tags:

• Bertie Stephens
• Ben Myers
• Phil White
• Kiri Nowak
• Adel Louertatani
• Nick Blair