Amnesty International - 1% Donation

Experience it interactively: http://tribalddb.hu/works/amnesty/index.html

A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more.

Advertising Agency: Tribal DDB Budapest, Hungary
Creative Director: Dezső Nagy
Creative Consultant / Copywriter: Gábor Spielmann
Art Director: Balázs Jekler
Art Director Flash: Dávid Bárdos
Photographer: Rene Mansi
Account Directors: Christoph Hille, André Musalf
Account Manager: Eszter Nagy
Released: March 2009

Category:

People & Blogs

Tags:

• Amnesty International
• Hungary
• Tribal DDB