OPS London Keynote - Pete Robins, founder agenda21

Fifteen years ago, Pete spring-boarded from a traditional media buying planning background to become one of the UK's first digital media planner buyers. He then quickly progressed to European Digital Media Planner Buyer for Modem Media and by 1999 was ready to launch his own agency: media21, one of the very first specialist digital media agencies in the UK. In the same year he also co-founded the digital media creative agency Glue.

Following the private sale of media21 to Grey Global Group, he then co-ran MediaCom's digital division for four years, sitting on MediaCom's Board of Directors, before setting up agenda21 in 2005 to try to build a more forward thinking digitally led media agency.

Pete is Vice Chair of the Institute of Practitioners in Advertising (IPA) Digital Media Group and was ranked 3rd in Campaign's top 10 "Online Pioneers". He also likes fish and chips and in his spare time, regularly competes in triathlons.

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