Levi's OPioneers! Go Forth campaign

La campaña se compone de dos anuncios de televisión, el primero, titulado 'América' juega a una grabación original de Walt Whitman en la lectura de su poema de 1888 "América".

El segundo se titula: "Oh pioneros", dirigido por el Sr. M. Blash, un joven cineasta emergente, también basado en otro de los poemas de Whitman.

Elementos impresos y digitales apoyan la campaña.

Tipo de Comercial:Television
Agencia: Wieden & Kennedy Portland
Comercial :Levi's Project, Go Forth "America" / "O Pioneers!"
Cliente: Levi's
Director de Arte: Azsa West and Julia Blackburn
Copywriters: Julia Oh and Rudy Adler
Productores: Jeff Selis, Hayley Goggin
Compañia Productora: Anonymous Content, The Directors Bureau
Director: Cary Fukunaga, M. Blash
Director de Fotografía: Kasper Tuxen
Editor: Elliot Graham, Peter Wiedensmith @ Joint Editorial
Exposición: TV, Print, Online

Category:

Howto & Style

Tags:

• Levi's
• OPioneers!!
• adv
• 2009
• OPioneers!

[the13nthpartyboy]

why cant they just leave the gays out of it. if it wasn't for the gays this video would be amazing. sorry but fuck gays

[1tracklover]

@pnutty94 no, they just want you to buy their jeans

[joetriglia]

dear pnutty94,

this go forth joints are trying to make you feel more self-confident, to make you perceive yourself tolerant, democratic and open minded (gay kissing), strong, young (nature, fire), powerful (waterfalls), sensitive and proud of your country (walt whitman's poem), by buying and wearing a pair of levi's jeans.

they also tell you to start a revolution but by criticising and renouncing to all the previous positive feelings.

[pnutty94]

if all you can say is gay after watching this then you need to shoot yourself

freedom

these go forth joints are subliminally telling us to start a revolution not be gay

freedom is all its about

natural born right to do anything we want whenever we want(just dont take anyone elses rights away(through violence or law) cause then yours will be taken)

killuminati

[19abbyroad]

thats y i like it

[chich0na]

prejudiced people!!!! lol

but it sucks! hated it

[Exs1ght]

LMFAO!!! i think levis is subliminally tryin to turn guys into homosexuals.

overall levis is my preferred jeans brand  (no homo) LOL

[djwallawalla]

Apparently if you wear levi's, you'll have tons of gay sex. Not only 0:28 but also 0:51 (possibly). Love Walt Whitman, though.

[PanicxHysteria]

0:28 is that two dudes?

[terry91989]

Does anyone know what the statue is at 00:26