Helen Aspell of Equalities Human Rights Commission on social media, an Econsultancy interview

http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup

Recorded at Econsultancy roundtable discussion with Traveling Geeks on the use of social media particularly in communities, public sector and government.

Helen Aspell, Head of Digital at the Equalities Human Rights Commission is interviewed by Econsultancy. Helen offers tips on achieving success by learning not to fear failure, taking lessons from the US government approach of working with the private sector, and increasing online marketing spend.

Traveling Geek participants: Craig Newmark, JD Lasica, Susan Bratton, Ayelet Noff

Other participants included: London2012; Department for Innovation, Universities & Skills; Macmillan Cancer Research; Open Rights Group, Telegraph Media Group, Mandate.

Category:

Nonprofits & Activism

Tags:

• online marketing success
• social media
• traveling geeks
• econsultancy
• monetize online content
• internet marketing