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JOE'S® Spring '14 | "Just A Perfect Day"

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Published on Feb 4, 2014

http://www.JoesJeans.com | "JUST A PERFECT DAY" -- Known for unique, narrative campaigns, Joe's Jeans Inc., a premium denim and lifestyle brand, releases its Spring/Summer 2014 campaign and video titled "Just A Perfect Day". It features strong-minded, independent people, who liberate themselves by throwing convention out the window and following their hearts with no regrets and no apologies. What if your definition of a perfect day was changing plans on your wedding day and running out wearing your favorite jeans under your wedding dress, or the morning of the walk of shame?

It is through this campaign that Joe's poses a modern challenge for anyone determined to write his or her own story unencumbered by societal standards and opinions. "What's Your Perfect Day?" #JustAPerfectDay

The campaign's creative direction and photography are by Marie Noorbergen with videography by Tao Ruspoli and Marie Noorbergen. The video is set to original music by French singer, Soko, featuring her unreleased song "Bad Poetry" and stars Barbara Fialho, Julia Gonchanrenko, and Cheyne Hannigan.

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