KELLOGG'S PEP RINGS COMMERICIAL 1950

1950 commercial for Kellogg's Pep cereal, offering a plastic ring premium inside each box. Each of the brightly colored rings featured a a small plastic atop with a line art portrait of a variety of subjects -- from Babe Ruth to Buffalo Bill to an XF-94 fighter jet. The promotion was so successful that Kellogg's retooled its campaign for 1952 and offered "Rocket Rings", each of which offered a portrait or scene based on the TOM CORBETT, SPACE CADET television series, which Kellogg's sponsored. Unfortunately, kids seeking this trivial treasures would have to eat the contents inside the box as well. Pep's "rich, malty flavor" and texture was more akin to wheat paste, once milk was added.

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Category:

Film & Animation

Tags:

• retro
• commercial
• tv
• television
• food
• advertising
• toy
• premium
• ring
• plastic
• cereal
• kids
• children

[flashfast2000]

Did Pep go on to be called "Cheerios"?

[captbijou]

No, Kellogg's stopped manufacturing Pep, which was first introduced in 1923, in the 1970s. Cheerios, which is a General Mills' product, was initially called "Cheeri-Oats" when it first debuted in 1941. The name was changed to "Cheerios" because a trade name dispute with Quaker Oats.

[Cromag99]

When did Capt. Crunch make it's appearance?

[Sheri451]

What was put into Pep to give ir it's pep?

[flashfast2000]

@captbijou Very interesting. You really know your serials!

[computerzrul1997]

Uploaded on my b-day! :)