Dwayne "The Rock" Johnson turns the trending tables on national TV and dictates two worldwide trending topics. During the live broadcast, he demands that certain phrases trend instantly. Within minutes, they did. More than 250 million users are on twitter and the trending topic list garners more than 150 million impressions each day. It's safe to say this social call-to-action, which originated on TV, generated new viewership. The timing and spike in ratings prove this.
oh hell..
@therock is GOD..
#layeththesmackethdown
thefreakgodshow 3 months ago