The new Sony Bravia advert

Vernie Yeung on the new ad: The original brief I got for the BRAVIA-drome advert was basically a gigantic and futuristic looking zoetrope sitting in the middle of a Victorian square experienced by real people. It wasnt hard to film, but there were a lot of preparations and calculations during the pre-production, it involved a lot of precise technology. However we had the most amazing crew which solved a lot of problems for me. I am sure it was much harder for them!




The Zoetrope isnt a new invention, it's been done in countless ways before, but creating it in such a large scale and shooting it in the context as a real public event was really exciting and
meant it has to be 100% technically accurate and real. It sounded almost impossible at some stages during the process, but we did it in the end, thank god.

Category:

Entertainment

Tags:

• Advertising
• Sony
• Bravia
• Vernie
• Yeung

[Genixel]

@GenCollado It's football.

[GenCollado]

I love Soccer :D

[TuangPingfaVilunda]

cool!

[amy11piper]

@figojonny venaria, close to turin in italy

[jack390]

@flynnbob080 underdog by kasabian

[figojonny]

Which city is this filmed in?

[helobubi]

kaka is the best!!!!

we've got this flatscreen!!!

[ROARZABIMARUFTW]

yeh it is you can go on itunes and pre-order it

[DevotedNormanist]

Loving this add! Was wondering about the Kasabian, so good to have it confirmed! Is that from their new album?

[dubbyyy]

Hey,

the song's Kasabian's "Underdog".