1987 Wendy's Commercial "GIVE A LITTLE NIBBLE"

In May 1987, Wendy's International followed up the "Where's the Beef?" campaign with the US television commercial, "Give a Little Nibble." The tag line was to be a catchy phrase that would capture the attention of consumers and help make Wendy's major player on the fast-food scene once again. This television commercial was a flop and sent Wendy's hunting for a new advertising agency.

After a poorly received seven-week run, Wendy's pulled the television commercials,created by Dick Rich Inc.

The "Nibble" spots were meant to emphasize Wendy's better-tasting hamburger. They showed customers ripping off chunks of meat from an absurdly large hamburger. Many people found the ads repulsive.

Category:

Entertainment

Tags:

• 1955
• 1956
• 1957 Thunderbird
• Dave Thomas
• Fast Food
• McDonald's
• Burger King
• KFC
• Commercial
• Advertising
• Cheeseburger

[kbs1212]

Well of course this flopped. That's what you get for trusting Mr. Rich Dick. He's a dick for screwing them over with a crappy commercial and he's rich because he made his money regardless.

[NathaNRiveraMelo]

@siemenstraffic I see you can read wikipedia as well

[siemenstraffic]

This television commercial was a totally flopped. After a poorly received seven-week run, Wendy's pulled this commercial off the air!

[fuhrman66]

I always say this to women at the bar at closing time

[betomas]

This commercial sucKs!

[MePatchTheOriginal]

This is one of the worst commercial I think I've ever seen.

[crazypoundpupp]

HA i used to love this commercial when i was little and always 'nibble' my burgers before eating them. i still do.

[armandolarch]

thanks for posting

[dyt2000]

when has a wendys burger EVER looked that fresh?

[DataGirl3]

Oh my goodness! I was just thinking about this commercial today! Thank you for posting this!