Weezer Trippin HP Intel Summer Beats

HP and Intel wanted to generate awareness and excitement for HP products with BEATS audio by weaving HP Beats message of "enhanced experience" into relevant sponsorships where music is a central theme. HP, McCann World Group, and OMG worked with DBG to concept, produce and deliver, a multi-platform concert series called HP & INTEL present Summer Beats. The program was a live interview/music performance shot live in the Reuters studio in Times Square and streamed via the HP Facebook page, The DBG Video Network, and live in Times Square onto the Reuters and NASDAQ electronic billboards. Social media outreach was accomplished through artists' and HP's Twitter, Facebook, and FourSquare.

Category:

Music

Tags:

• Weezer
• Trippin
• HP
• Intel
• Summer
• Beats
• Music
• Times
• Square
• Live