Coca-Cola / "Princess" / TVC Cambodia

This idea invites Cambodians to share their new year with someone who's special to them. To give respect, gratitude and optimism for the new year by sharing with them a Coke.

This TVC tells a story of a father and his daughter. What he sacrificed to put her through school. Though seemingly simple, the significance of this story comes from a deeper understanding of the situation in Cambodia. A hopeful challenge to the misguided practice in rural Cambodia where girls are often pulled out of school before their teenage years, due to a belief that it is less important for them to have a higher education.

Credits
Client: The Coca-Cola Company
Agency: Phibious
Executive Creative Director: Mervyn Cheo
Creative Director: Jaime Garcia
Art Director: Jaime Garcia
Copywriter: Mike Rios / Chantha / Lisha
Production House: Starfilm
Director: Patrick Ong
Post: Digipost Vietnam
Music: Hisham

Category:

Film & Animation

Tags:

• Phibious
• TVC
• Commercial
• Advertisement
• Coke
• New
• Year
• Graduation