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How "Just Do It" was conceived by Wieden and Kennedy for Nike

Thomas McManus Thomas McManus·81 videos
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Uploaded on Aug 11, 2010

How "Just Do It" was conceived by Wieden and Kennedy for Nike

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Top Comments

  • MK Stevens

    The doc is called Art & Copy... I thought it was awesome, but I love anything about marketing!

    · 3

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  • PASMAN1AC

    very nice clip, thanks for uploading. may I ask what documentary this is from?

    ·

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All Comments (8)

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  • M Rindfeldt

    So powerful!

    ·

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  • humantapes

    The best ads are the ones that resonate years after. Although the short term goal was to sell Nike products, what makes this a masterful campaign was the intent to changes the way people thought. To inspire. So they're not just buying a Nike product but buying that product to be fulfilled. Humanistic ads are too rare. We need ads treat us intelligently and start a conversation.

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  • imsuuperduuper

    Playing on peoples emotions and insecurites to sell product.

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  • 琳 林

    Of all the time, I've been trained with Nike History and heritage, I never know how Just Do It comes to live. This makes me miss the days of working for a Great Company and how I could inspire people to participate Sports

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  • Ben Kasselmann

    #JUSTSTUIT #OSK15Partyzurdmexo #OSK15

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