Grey Goose Holidays Commercial

Because it is subconscious, we are oblivious to most of reasons why we buy products. Still, most of us kid ourselves into thinking it is a purely rational decision. Nowhere is this more evident than in the liquor category. Ask any vodka drinker why he picks a particular brand and he will resolutely tell you that it's all about the taste. Yet ABC News did a blind taste test of vodkas and Grey Goose, one of the top selling brands, finished dead last.

This Grey Goose ad, entitled "To Living in Good Company," appeases its customer's rational side by quantifying their vodka choice as solely based on taste. However, 90% of this ad is about social climbing. Its real power is in the imagery of the jet-setter life, journeying to exotic ski chalets, wooing gorgeous women, and living the fantasy of the very sexy, rich and successful.

Read about Grey Goose's emotional marketing strategy on the emotional marketing blog at: http://602communications.com/site/?p=7564

Category:

Entertainment

Tags:

• brand
• marketer
• marketing
• advertising
• emotion
• emotional
• commercial
• branding
• passion
• passionate
• advertisement
• ad
• brander
• emotional branding
• emotional marketing
• relationship marketing
• relationship branding
• vodka
• liquor
• alcohol
• grey goose
• minute maid
• minute made
• orange juice
• juice
• holidays

[bdenham4]

@szsaid3 I agree, this is the best version I've heard.

[szsaid3]

anyone know the EXACT singer of this and the EXACT version? it's beautiful. the other c'est si bon versions are good, but not like this one.

[ableeu]

What is the name of the song and singer?

[aviator147]

who is the singer?!?!?!

[Existantia]

The chick singing this just butchered the song. Her French is fucking horrid.

[cks9000]

@figjunk goose isnt as bas as u say, of course its waay overpriced and marketed well lets agree but there is much better to choose