Smirnoff tapped INDIVO for new Twist with 3D Dancing Bottles

When Smirnoff was ready to launch its Smirnoff Twist brand, they turned to INDIVO to create and develop an integrated program that helped strategically target consumers.  Working closely with the client's overloaded internal marketing department, INDIVO developed a series of highly successful, on-location, VIP-invitation-only accessible launch events targeting key consumers. Program elements included:  marketing strategy development, venue selection, theme creation, unique private-party invitations, costume design for event performers and staff,  interactive multimedia check-in station with data capture,  party participant gift bags, 3D-animated video of dancing Smirnoff Twist bottles, and follow-up mailers.

Category:

News & Politics

Tags:

• marketing strategy development
• venue selection
• theme creation
• product launch
• brand development
• branding
• brand marketing
• interactive multimedia
• brand event ideas
• beverage marketing
• alchol marketing
• sampling 3D animated video
• Smirnoff Twist
• vodka movie
• 3D dancing bottles