Online Ad Agencies for Google and Microsoft

Last week, Microsoft bought AQuantive for $6 billion.

AQuantive is the parent to Atlas (ad-serving tools for advertisers and publishers, as well as Atlas Search bid management tools), DRIVEpm (behaviorally targeted ad network/media broker) and Avenue A | Razorfish (digital marketing agency, including search). You can read about it here:http://blog.searchenginewatch.com/blog/070518-103342

And before that, Google bought DoubleClick for $3.1 billion. DoubleClick, the deal also includes Performics, a search and affiliate marketing agency. You can read about that here:http://blog.searchenginewatch.com/blog/070416-014859

What does this have to do with you, you ask? Plenty! Watch here to learn why this matters to you.

Category:

Howto & Style

Tags:

• google
• microsoft
• AQuantive
• DoubleClick
• Performics
• Razorfish