A Associação ILGA Portugal, a maior e mais antiga associação portuguesa de defesa dos direitos de Lésbicas, Gays, Bissexuais e Transgéneros (LGBT), e a W/Portugal Publicidade lançaram em Janeiro de...
A Associação ILGA Portugal, a maior e mais antiga associação portuguesa de defesa dos direitos de Lésbicas, Gays, Bissexuais e Transgéneros (LGBT), e a W/Portugal Publicidade lançaram em Janeiro de 2005 a primeira campanha publicitária portuguesa visando alertar a população para o preconceito homófobo e a discriminação de que ainda são alvo as pessoas LGBT.
In January 2005, ILGA Portugal Association launched the first advertising campaign of its kind for the question of homophobia in Portugal, intending to change the attitudes toward homophobia. The campaign is composed of television, radio, written press and large format posters and was executed, pro-bono, by W/Portugal.
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Muito bom. Pena já ter passado na televisão há muito tempo (eu pelo menos não me lembro de ver isto na televisão). É necessário criar mais anúncios do género, que apelem ao humor para serem comestíveis por quem tem os dentes mais frágeis (às vezes dá-me para cada analogia...), mas que consigam ao mesmo tempo mudar, ainda que a pouco e pouco, mentalidades.
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Sin embargo (espanol/ spanish)
Porém, contudo (portuguese)
só adorei 8D