CBS Outdoor - Augmented Reality, Touchscreen Technology & Social Media Integration

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Uploaded by on Jun 8, 2010

CBS Outdoor showcase some of the latest innovations in digital out of home advertising.

Aumented reality uses a camera to overlay an augmented layer onto a streamed image, enabling the user to experience an augmented reality.

The touchscreen allows for deeper brand involvement and social media integration ensures a continued connection between consumer and brand.

Visit www.facebook.com/cbsinnovate to find out more

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