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Innovation Architect: Creating Breakthrough Companies (IESE)

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Uploaded by on Mar 11, 2010

Much of the innovation industry talks recycled platitudes: the real secret is that innovation is more about business culture than it is about brainstorming ideas. A culture of innovation is driven by the individual. Its instilled in an organization by small teams working together day to day. (Prof. Paddy Miller, IESE)

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