Mobile Marketing campaign by Novocortex - Endless Racing Game for iPhone

Read full description of the Mobile Marketing campaign by Novocortex on http://www.novocortex.com/iphone_game_viral/

The VV Car Insurance repays the purchase price of your car after an accident. So you can buy the same car and keep driving. To illustrate that, Novocortex developed the Endless Racing Game for iPhone, the 1st racing game where action moves from iPhone to iPhone. To promote the game, we made a viral that got 200.000+ views on YouTube. The Endless Racing Game has achieved the 1st place in the Racing Games category on AppStore in 37 countries (among others: Germany, Japan, Russia, Canada, Taiwan, Austria, New Zealand). Endless had the number 1 spot in the Free Games category in 13 countries (such as Russia, Germany, Hungary, Belgium, Saudi Arabia).

Awards: Webby Honoree, Best in Show at W3 Awards, Gold on KIAF, Finalist at Golden Drum. Co-creation: Novocortex, Red Graphic, ScienceSoft.

View the viral video on http://www.youtube.com/watch?v=x9Xo8AD6jis

Read more about the Endless Racing campaign by Novocortex on http://www.novocortex.com/iphone_game_viral/

Category:

Gaming

Tags:

• endless
• racing
• game
• iphone
• mobile marketing
• mobile
• advertising
• smartphone
• campaign
• novocortex