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Uploaded by bramvanzanten on Mar 10, 2009
A ten-minute introduction to Experience Marketing based on various real world examples such as SouthWest Airlines, Heineken, Disneyland and Starbucks. Credit for figures to Joseph Pine.
Education
Standard YouTube License
very useful information! thanks!
ulilibun 6 months ago
Good intro, one of the used sources is Pine and Gilmore "Welcome to the Experience Economy" 1998
ionkofr 9 months ago
I thank the speaker for his valuable contribution. This video has helped me to prepare my presentation in a very effective manner.
Thank you once again :-)
9jayanthtv 9 months ago
Why isn´t that explained this easy in the book?! or is that the audio-visual experience?! :)
...very good video!! and very useful for my studies as well!
tawl11 2 years ago
great Video ! Very useful for my study
IceH88 2 years ago
Excellent insight - Thanks
wiredgeese 2 years ago
Thank you for posting this video!
flavia80lima 2 years ago
Very useful & certainly interesting to watch!
marjoleinm 3 years ago
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very useful information! thanks!
ulilibun 6 months ago
Good intro, one of the used sources is Pine and Gilmore "Welcome to the Experience Economy" 1998
ionkofr 9 months ago
I thank the speaker for his valuable contribution. This video has helped me to prepare my presentation in a very effective manner.
Thank you once again :-)
9jayanthtv 9 months ago
Why isn´t that explained this easy in the book?! or is that the audio-visual experience?! :)
...very good video!! and very useful for my studies as well!
tawl11 2 years ago
great Video ! Very useful for my study
IceH88 2 years ago
Excellent insight - Thanks
wiredgeese 2 years ago
Thank you for posting this video!
flavia80lima 2 years ago
Very useful & certainly interesting to watch!
marjoleinm 3 years ago