Introduction to Experience Marketing

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Uploaded by on Mar 10, 2009

A ten-minute introduction to Experience Marketing based on various real world examples such as SouthWest Airlines, Heineken, Disneyland and Starbucks.
Credit for figures to Joseph Pine.

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  • very useful information! thanks!

  • Good intro, one of the used sources is Pine and Gilmore "Welcome to the Experience Economy" 1998

  • I thank the speaker for his valuable contribution. This video has helped me to prepare my presentation in a very effective manner.

    Thank you once again :-)

  • Why isn´t that explained this easy in the book?! or is that the audio-visual experience?! :)

    ...very good video!! and very useful for my studies as well!

  • great Video ! Very useful for my study

  • Excellent insight - Thanks

  • Thank you for posting this video!

  • Very useful & certainly interesting to watch!

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