BT and Cisco have sponsored a paper, A New Mindset for Corporate Sustainability, where six academics from around the world recommend a mind-altering approach to corporate sustainability. They emphasise innovation as the crucial driver, dispel myths, illuminate the investment environment and provide real examples of how to transform your organisation for sustainable growth.
See and read more at http://www.biggerthinking.com/en/sustainability/innovation_tensteps.aspx
Academics who contributed are:
Dr Mark Lemon
Centre for Resource Management and Efficiency at Cranfield University, UK
Mark Lemon is a social scientist with the Centre for Resource Management and Efficiency at Cranfield University in the UK. He is course director of the Masters in Innovation and Design for Sustainability and has research interests in a range of policy relevant issues relating to the human -- technical interface particularly as it affects sustainable development and the natural environment.
Dr Miguel Ángel Rodríguez
IESE Business School University of Navarra, Spain
Miguel Angel Rodríguez is Director of the Base of the Pyramid Learning Lab and lecturer in the department of general management at IESE Business School. His areas of interest include business and sustainable development, corporate responsibility, strategic management and corporate governance.
Professor David Grayson
Doughty Centre for Corporate Responsibility at Cranfield University, UK
David started his working life trying to persuade people to buy a certain brand of washing-up liquid - in marketing management with the multinational Procter and Gamble. For most of his career, however, he has been a social entrepreneur - starting and / or running a number of public-private-community partnerships. He was co-founder / director of Project North East - an innovative British NGO which has now worked in 40 countries. (www.pne.org). He chairs Housing 21 - one of the leading providers of sheltered and extra care housing and care for older people (www.housing21.co.uk)
Professor Sarah Slaughter
Sloan Management School Massachusetts Institute of Technology
Miguel Angel Rodríguez is Director of the Base of the Pyramid Learning Lab and lecturer in the department of general management at IESE Business School. His areas of interest include business and sustainable development, corporate responsibility, strategic management and corporate governance.
Professor Simon Tay
Chairman of the Singapore Institute of International Affairs
A world-renowned lawyer, political adviser and environmental policy expert, Professor Simon S.C. Tay teaches international law at the University of Singapore, and is Chairman of the Singapore Institute of International Affairs. As well as being leading figure in Singapore public life - he served three terms as a Nominated Member of the Singapore Parliament, and has sat on numerous government boards and committees - he has gained an international reputation for his work on environmental and human rights issues.
Professor Zhouying Jin
Beijing Academy of Soft Technology Chinese Academy of Social Sciences
Professor Zhouying Jin is a senior researcher and professor at the Chinese Academy of Social Sciences (CASS) and a Director of Center for Technology Innovation and Strategy Studies (CTISS) of CASS. She is president and founder for the Beijing Academy of Soft Technology. She is also Chairman and founder of the Future 500 (China).
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2:44Rethink | Sustainabilityby BioengineeringGroup36,147 views
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