John Mulligan, SEO-PR, interviews Dennis Mortensen of Yahoo at SES New York 2009. Dennis discusses his new book, "Yahoo Web Analytics." Dennis says the book is split into 3 parts; the first part is about how you collect the right data; the second part is about gaining an opportunity to report on the data you've acquired, and the third part is about optimization opportunities. Dennis says this is aligned with Yahoo's strategy for its advertisers.
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