A Bank for Everyone! One would say that this a quite generalized approach, and on the first look, one would surely agree. However, everyone has a different story to tell. Everyone has a life that is uniquely theirs and such a life is made of small, but very important moments that are special for different individuals. Such an approach was the essential foundation from where Koperativa started to develop the creative approach for ProCredit Bank's Image Campaign. Different creative concepts were developed for specific target audiences, and one main slogan brought them together -- 'a day worth telling about'! The campaign was distributed on all mediums such as TV, Radio, Print and Online.
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