Future of the Viper

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Uploaded by on Jun 9, 2010

Dodge Brand President and CEO Ralph Gilles talks about all things Viper at the Gingerman Raceway in South Haven, Mich. With the iconic sports car set to end production this year, Gilles talks up the brand and discusses its inherent value as a halo model as the carmaker tries to squeeze final sales out with a raft of new niche versions.

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Autos & Vehicles

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