The Anti-Drugs Timeline - Israel Anti-Drug Authority (the first Facebook timeline ad)

McCann Digital's new campaign for the Israeli Anti-Drug Authority which is the first Facebook Timeline campaign, using the Timeline as a new medium.

what we did is create a timeline for a young person (Adam Barak) which in one side of the timeline got addicted to drugs, and on the other side is OK.
as you scroll down you can see different situations in pictures that describe his life on the left side, where he's drugged, and on the right side, where he's OK.

Credits:
VP Creative: Nir Refuah
Creative Director: Ami Alush
Copywriter: Daniel Barak
Art Director: Nir Hersztadt
Photographer: Guli Cohen
Styling: Kaduri Elishar
Account manager: Anna Svirinovsky
Producer: Inbal Fanan

Category:

Nonprofits & Activism

Tags:

• Israel
• Authority
• First
• ever
• facebook
• timeline
• ad
• advert
• advertising
• guerilla
• Commercial
• daniel
• barak
• nir
• refuah
• hersztadt
• campaign
• viral
• buzz
• Ads
• Commercials
• Youtube

[WWEntretenimento]

Going from the bottom to the top might be better, huh? Just a thought regarding storytelling order!

[tanitious]

music maybe? Otherwise great idea

[TahiraShamoon]

Oh, really well done! Great idea and lovely execution. Not too subtle and not too over the top. Did miss some music though. Just some gentle piano would have made it even better.

[chickofmusic001]

good!

[WWEntretenimento]

@blazefizz I agree, this was only my point of view. However, by following my reco, people might have more difficulties to understand that this is happening on Facebook as the bottom is much less branded than the top. On the other hand, there is more suspens like what will happen to the guy!? It is anyway well done! +1

[blazefizz]

@WWEntretenimento the reveal makes it more interesting no? Backwards story-telling is a technique used in a lot of films.

[Ladygonanana]

Awesome!!

[mehmetaliertan]

good job!