Side Effects

Isolating the listing of side effects from a variety of appropriated pharmaceutical commercials produces a dizzying and at times nauseating procession of symptoms and ailments.

This video is part of a series using found pharmaceutical commercials, collected from online archives and sources. The commercials have been viewed, analyzed, and chopped up, the bits categorized into like phrases and imagery. FDA regulations require certain structural elements in each ad, such as listing side effects, but the format and language is remarkably consistent, a basic structure and system of phrases is used in every commercial.

The video is ideally to be played on a television monitor to simulate the original site of the commercials; but projection is a possibility. It should be played at extremely high volume so as to suffuse the space with the listing of side effects.

This is an updated version of a piece originally done in 2005, with new commercials added.

Category:

Entertainment

Tags:

• Art
• Video Art
• Pharmceutical
• Pharma
• Side Effects
• Death
• Overdose
• Reup
• Cocktail

[carrieshaw1]

OMG LOL

[Sweettart9467]

@cathleend29

Me too! Thanks for posting this!

[cathleend29]

Thank you I was looking for somthing like this for a project. Thank you for all of the time that must have been put it to this.

[jazzimm]

LOL! I love it! it's everything you normally don't notice in a commercial.