http://www.responsiva.biz business data mailing lists premise types.
Within this 5 minute video Responsiva talks the viewer through the twelve distinct premise types from which a business may operate. When selecting business mailing prospect lists for marketing it is important to include the right b2b prospect data and exclude the undesirable. The twelve distinct business data premise types are: offices, factories, emergency services, warehouses, churches, SOHOs, education, workshops, leisure, retail, medical and transport. For each of these prospect data premise types Responsiva provides an approximate percentage population across the full business universe. Office and retail premises make up more than two thirds of business types. The third largest premise type is companies who trade from home. These are almost all micro businesses (for obvious reasons) but still offer great marketing opportunity, especially for local services. Even sole traders require a mobile phone, stationery, computer support, a printer, graphic designer, marketing services, accounting services and many other business services which could be suitable for your business marketing targeting.
Many of the premise types are worth noting as a prospective exclusion from your marketing. Specifically if it is clear that there is no sales potential for your business by contacting them.
There is a correlation between a business premise type and its industry classification. For example, the medical industries tend to trade from medical premise types and the education sector from education premise types. However, there are anomalies. For example, driving schools are classified as an industry within the education sector, yet can trade from an office, retail, transport or even SOHO premise types.
Likewise within the medical sector, pharmaceutical companies may trade from workshops or offices (and pharmacists from retail outlets) rather than specifically from medical establishments.
Sometimes business premise types are inaccurately considered. For example, you may only want to target companies with more than three employees and as such decide to exclude businesses which trade from home from your marketing prospect list. It would therefore come as a surprise to learn that the prospect database universe has some 10,000 business list records which not only trade from home but also have more than three employees (i.e., four or more employees). And for this precise reason it is always wise to consider precisely your prospect data selection criteria to ensure that your b2b marketing lists are not excluding genuine and valid prospect records.
The most commonly excluded premise type from marketing lists would be the churches and other places of worship. Typically they are not the kind of business one would usually associate as being hot prospects for most companies, and as such are generally excluded from b2b data lists before purchase.
It is because the business data list universe only has twelve distinct premise types that Responsiva recommends all of them are considered within your prospect list specification. i.e., go through each in turn and tick them off or cross them out; itr really is that simple.
If you would like further information about which premise types would be best suited to your business marketing, telephone Responsiva on freephone 0800 118 5000 or send an email to info@responsiva.biz. Responsiva will always be delighted to help you to select the right business data mailing lists premise types http://www.responsiva.biz
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