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Published on Sep 10, 2012
Steve Brazell and Hitman Inc teamed up with actress Katie Hotz (www.katiehotz.com) to create the commercial Bic should have made.
'Bic for Her' has become a social media starlet for all the wrong reasons—and Bic corporate has simply missed the boat from product development to brand management to marketing. And not unlike a politician who puts his foot in his mouth, Bic for Her has provided us hours of entertainment. Enjoy!
Learn more about how to brand right at www.yourhitman.com and www.mybrandop.com