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HP & Influencer Marketing

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Uploaded by on Jul 13, 2011

Challenged with navigating through the increasingly complex world of social media, HP used Edelman-developed TweetLevel for its influencer marketing campaign. By using the tool, HP was able to identify trusted, popular and influential idea starters and amplifiers to successfully garner captivating and engaging conversations about its products.

Jon Hargreaves, director, technology, Edelman discusses how HP engages influencers across EMEA.

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