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Re-Thinking Your Core Business for Growth by Market Strategy Group, LLC

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Uploaded by on Jul 7, 2011

Core businesses wear out. Re-thinking the core creates growth. In the case of Telular, a Market Strategy Group client, the company leveraged a unique core competency to expand into new adjacent markets, rather than further penetrating an existing industry stronghold. That strategic choice led to profitable new growth and helped to double Telular's stock price.

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