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DB Export Commercial - Beer: The Untold Story (Great Short Film)

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Uploaded by on Oct 16, 2010

Celebrating the 50th anniversary of New Zealand beer, DB Export, a 90-second commercial set in the 1960s telling the story of the beer's creation by company founder, Morton Coutts as narrated by his barber.

Following the introduction of Arnold Nordmeyer's Black Budget, whereby a 9 pence tax was imposed on imported beer, Coutts set out to create an export-quality beer at local prices. It went on to be named 'The World's Best Beer' in 1968.

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  • What is the song?

  • 0:27 Not 0:29

  • 0:29 Nice hairstyle, wish they still have that type

  • Great i love this s1so new zealand best add eva Cant belive it made the News as being band

  • cool ad, nice beer of course.

    it has a nice long life line when the cap's poped.

    it definatly hits the spot for a good time after a hard weeks work.

    that man deserves a db lol!!!

    as for the dutsh beer. its cheap az where i come from lol (no lies)

    it has a way shorter life line then db export but does do the same job, ( stink hospitality i say lol

    oh yeah? is that wayne benitt?

    im just a rugby league fan. its just seeing tht mug pop up in my mesmiration files

  • The best beer is Dutsh beer...Heineken...Proost !!

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