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Uploaded by on Oct 14, 2007

Watch Martin Davidson responding to questions from the journalist David Walter on your desktop now

Martin Davidson has been Chief Executive of the British Council for six months. When he came into the job he said that he wanted the British Council to develop an 'enterprise culture' and over the summer he created a new Executive Board to help make that happen.
What does he mean by 'enterprise culture'? And why did he look outside the organisation for so much of the talent to make up the new top team?

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  • Go Martin!

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