Guerrilla Marketing for Natsume/Harvest Moon - E3 2003
Loading...
Uploaded by zenintrude on Mar 25, 2009
Short video of my guerrilla marketing experiment/campaign for Harvest Moon at E3 2003. I felt that not enough people were paying attention to the game (and Natsume's booth in general), so I took matters into my own hands. While thinking about their slogan ("Serious Fun"), I decided that handing out packets of seeds would meet both of these ideas, in that they are 1, practical, and 2, funny and unexpected given the high-tech nature of the show. Additionally, they fit in perfectly with the idea of Harvest Moon. As you can see from the video, people responded quite well to the campaign/experiment and shows what can be accomplished quite easily if companies are willing to think a little more creatively with their PR designs.
Link to this comment:
10:04Wario1by zenintrude389 views
- 1:16Natsume E3 2011 Sizzle Reelby NatsumeUSA1,827 views
- 1:06Guerrilla Marketingby LocalGuerrilla340 views
- 2:31Guerrilla marketingby DaveyDa203 views
- 1:08What a Snoreby mklat514,361 views
- 0:32E3 2009 Raw Day 01: Natsumeby patrickcoyne201 views
- 2:46Harvest Moon: Tree of Tranquility Interview: E3...by HarvestMoonChannel3,768 views
- 6:16Guerrilla Marketingby TheMLMTrainingMinute4,068 views
- 1:23Harvest Moon Wii -- E3 Previewby buckleit30,076 views
- 3:19Guerrilla marketing - alcune tecnicheby danpeppe38,598 views
- 2:07guerrilla marketingby AleGuerrillaMktg16,268 views
- 1:44What Is Guerrilla Marketing?by InternetCoach16,237 views
- 0:37Nokia N96 Cling Campaign - Guerilla Marketingby hotcowuk3,466 views
- 2:01Guerrilla Marketing campaign by Novocortex - Sc...by tundradream66,972 views
- 2:07A Comparison Of Traditionalist And Modern Gueri...by maryfranks102550 views
- 8:58Guerrilla Marketing Ideas For Any Business - Sm...by ProfitConvergence5,089 views
- 1:35Local Guerrilla Marketing CEO Wendy Stevens & J...by LocalGuerrilla447 views
- 9:15Guerrilla Marketing for Job Huntersby DavidEHPerry3,037 views
- 0:28Expedia Guerilla Marketingby cr202121,363 views
- 3:10Un anno di guerrilla marketingby bloguerrilla78,499 views
The games being promoted at E3 2003 were Friends of Mineral Town (Game Boy Advance) and A Wonderful Life (GameCube).
zenintrude 2 years ago
I've got Harvest Moon 3 for Game Boy Color. It's awesome. :D
What HM game were you trying to promote?
FightersOfFoo95 2 years ago