SASSOON ACADEMY: SS11 Neue Kraft Look 2

NEUE--KRAFT the new Spring Summer 2011 Collection by Sassoon Academy

'Today is the deed
We will account for it tomorrow
The future we leave to fortune-tellers
We take the present day.'




Naum Gabo 1921


The geometric abstraction of Russian Constructivism meets the beautiful functionality of Sassoon technique in Neue-Kraft, the new spring summer 2011 Collection by Sassoon Academy.

Finding inspiration in the dramatic androgyny of repetition and uniformity, Neue-Kraft echoes the masterworks of twentieth century science fiction, from Fritz Lang's Metropolis, through Blade Runner to Tron.

"Naum Garbo's Principles of the interaction of three-dimensional forms within space, provide the framework for this season's new Stereometric cutting technique" says International Creative Director Mark Hayes, "shapes overlap and intersect with dynamic movement, bold disconnected lines that circle the head create a series of innovative forms - all underpinned with the classic Sassoon principles of shape and balance "

"The Tektonika colour technique traces the perimeter edges of each precisely planned stereometric line," says European Colour Director Peter Dawson. "An Obsidian palette of maroon, charcoal, navy and Stygian black is set against the sci-fi starkness of a pure white or monochromatic base."

The result - a newly minted vision of modernism's 'gesamkunstwerk' or total work of art.

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