You're Sick. It's Serious.

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  Nonprofits & Activism

[Angela Morrow]

As a hospice and palliative care nurse, I'm not offended at all. AAHPM members are primarily physicians. If the video had been made by the Hospice and Palliative Nurses Association it's focus would primarily be on the nursing aspect of palliative care. Raising awareness of palliative care as a treatment option is the important message here. Patients choosing palliative care will benefit from the entire pc team, regardless.

[Niamh van Meines]

Any activities promoting palliative care is a good thing. There isn't enough of it. No need for people to be territorial. Better to focus on the work to be done and the message rather than the messenger and the politics. The patient's and families don't care about who provides the care as long as it is quality, compassionate, comforting, specialist level care.

[Terry Thompson]

Great uplifting music. Uplifting message. Nice counterbalance to the fear many patients feel when they hear the word "hospice." Overall "gestalt" of the message is good and full of hope.

[truce57]

Thanks for brainstorming, Judy. Fortunately, palliative care isn't just for the elderly. That's one of many misconceptions circulating around what exactly palliative care means. By the time an ill person, elderly or otherwise, is in bed, the opportunity to provide optimal palliative care has passed. Depicting an elderly person in videos encouraging palliative care may actually dissuade many people who should start thinking sooner rather than later about end-of-life planning.

[Judy Dobson]

Who is this video for? The largest group of ill peole in the country are geriatric. This video has no relatable people explaining anything. Most of us (elderly) can't even read as fast as some of the words are moving in this production. . The music is ok for a carnival, but not a seriously ill person. Show an ill person in a bed (pretend, ok?) and a palliative care physician coming into the room with a small stool that he or she is going to sit down upon. Demonstrate the point.

[dayhillstheone]

I thought it was a Chevron ad.

[Robert Horton]

AAHPM Messiah Complex Propeganda

[tquinn152]

I'm an advanced practice nurse in supportive cancer care. I agree that the spot had an opportunity to mention other disciplines, but I didn't find it in any way insulting or marginalizing. When I watched the AAHPM spot there were multiple other videos highlighted on palliative care and hospice, including at least one that was exclusively about palliative nursing. Just as HPNA advocates for nurses, AAHPM advocates for physicians. Sure we work as a team, but we also have separate identities.