Americanizing Japanese-Made Games - Jun Takeuchi

Complete video at: http://fora.tv/2009/02/19/Jun_Takeuchi_Challenges_of_a_Game_Developer

Jun Takeuchi, video game producer and director for Capcom, states mistakes the company made in designing games for North American and European audiences. He describes certain attempts to do so as "dyeing things blonde."

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Jun Takeuchi, Creative Producer and Director of Resident Evil 5/Lost Planet, Capcom, discusses the challenges and opportunities that must be embraced by all developers in order to create entertainment that reaches across cultural divides to connect with gamers on a global stage.

Capcom is already several years in to a plan that is bearing international results with titles like Dead Rising, Lost Planet and Resident Evil 5 and will continue to do in the future.

As head of Capcoms internal game producers, Takeuchi-san outlines the thought process and the decisions that he and the Capcom production staff make as well as how the company continues to redefine its design mentality daily to attract gamers far beyond Japan's shores. - D.I.C.E. Summit

Jun Takeuchi is a Japanese video game director and producer. He served as the producer for Onimusha 3 and Lost Planet and chief producer for Resident Evil 5. Takeuchi has also worked on other Capcom games such as Street Fighter II for the Super Nintendo Entertainment System and Resident Evil and Resident Evil 2 for the PlayStation.

Category:

Gaming

Tags:

• japan
• japanese
• video
• games
• gaming
• americans
• consumers
• audience
• language
• culture
• cultural
• barrier
• east
• west
• company
• producers
• europe
• onimusha
• translation
• fora.tv
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• fora
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[bawokoroma]

Oh that explains why 90% of their black characters are done poorly.

[thegreatpadaxes]

really i don't see why americanizing merchandise is nessecary. really we have plenty of americans trying to cater to american tastes. doing something authentic and exotic, gives a steady niche appeal. anytime they try to americanize anime, it is always received poorly.

[AnythingJapan]

公の場で「外人」と言ったり、アメリカ人＝金髪と言ったり、孫子­の言葉を日本の故事とか、国際的通念を知らなすぎ。

[capitanaltair2007]

Hello. view kanaafutura3d futuristic 3d models

[meProudToBeCaucasian]

ahahaha i hate japanese people they are very racist and ignorant well but thats how he responses because he knows he has to develop his games for white audience for the rest of his

thats what he deserves dumb jap

[Satori89]

@bawokoroma and almost always basket players XD one could think that black people are born with a basketball

[reuellima]

@thegreatpadaxes I agree, totally

[boradis]

@thegreatpadaxes Yeah, but no corporation is ever satisfied unless it's making the biggest bucks possible. That's why there's so many FPS games on the market.

[JunTakeuchiFanClub]

Just watched this for the 10th time on the loop. He is extremely wise. Takeuchi is probably the most important man in video gaming right now.

[JunTakeuchiFanClub]

<3 you Jun!

[metaldement]

Is it me or does the interpreter seem very uncomfortable in this video?

[inoout]

successful...

[inoout]

japanese really are the only ones who can play around with life and still be successul

[shoogie06]

The Japanese are still rather xenophobic. They're working on it but thousand year old habits are hard break.

[BulenW]

lol, if we would talk like this about non-whites, we'd be getting sued.

[dreamdewil]

Tsk tsk tsk, seriously ignorant.

[Theprinceofponeage]

But main stream products make more money. And that is what they are concerned with.

[HaoSci]

Huh?

[Zedikiss]

terrible video, said nothing except for really silly ideas,

[tripclaw]

hmm, sadly I know I'm in the minority but I like my Japanese to be different and reflect on their culture. I

'd rather them be as is, and not be modified for what they feel is my taste. Its worse than voice dubbing in a movie, and it bastardizes the meaning of the game.

But I guess it makes money, so I guess its what will happen.

[nirvgardengod]

These games are addictive.

[Keylimedelight]

Ahh...the Japanese, hilariously racist . Seriously, really really racist .

[m0nkeybl1tz]

I gotta say, I don't think any American developer would be willing to admit these kinds of mistakes. Very insightful, and very interesting.

Also, let me be the first to say "All your base are belong to us."