Consumer Brand Trust via The Social Web - Somatica Digital
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Uploaded by SomaticaBranding on Oct 8, 2009
This video outlines Somatica Digital's online consumer brand trust methodology; designed to help consumer brands makes sense of the the social web and social media. It is a simple to follow approach which allows any organisation or business to profile their current online consumer trust situation. The ultimate aim of using this approach is create a solid foundation on which to formulate an engagement strategy that will encourage advocacy and build trust.
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