Rhasheema Sweeting at Carlson

Rhasheema Sweeting talks about her IMC Summer Residency project working with Carlson Marketing Group. She helped develop marketing collateral to illustrate the integration of Decision Sciences solutions and Peppers & Rogers Group consulting offering. Rhasheema interviewed the sales teams to get their input on best practices, and integrated those findings with her analysis of trends on the internal web site. Her deliverable was a strategic analysis that identified communications gaps and recommended strategies to improve content and to support the sales team.

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People & Blogs

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• Northwestern_IMC
• Medill_IMC
• IMC_Residency