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Reaching Generation Y

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Uploaded by on Dec 5, 2007

Bryan Sims, CEO/founder of brass MEDIA Inc., http://www.brassmedia.com discusses why using multiple media channels is the best and most effective way for financial institutions to reach Generation Y.

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  • sure you reach young adult, but should you get their attention for two seconds, can you keep it? That's what we're trying to do. Thanks for watching!

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  • Nice discussion from Bryan...well spoken, great info.

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