Holiday Inn Rebrand
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Uploaded by HolidayInnInter on Aug 4, 2009
Rebrand of a great Hotel in Vancouver BC, Canada. Watch the transformation!
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Just got better??? What a laugh! This "new look" sign looks like it was designed by a third grader using a paint program on a PC. Innovation at Holiday Inn had been gone since Kemmons Wilson left. Now, instead they are following the lead of other lesser brands like Red Roof Inn, Super 8, etc. that changed their signage in phony efforts to look "new." Sadly, the glory days of Holiday Inn and the great sign era are gone for good.
mnauman59 1 year ago
I voice my disapproval of the "rebranding of Holiday Inn" from the Great Sign era by not staying there anymore. Simple as that.
Pyrotech56 1 year ago
@WC3POchannel10A Don't feel bad. I feel the same way you do. I actually like the old way better just because of it's homey feel. You are not alone.
jameygamer 2 years ago
Very well done video. The rebranding to me looks very good except the new logo which is awful. Is it a gas station? Is it a pharmacy? Bland, bland, bland. IHG has no sense in brand legacy. If the whole concept succeeds, it will not be because of the horrible mistake of the "H" logo. As a HI loyalist, the new logo says nothing to me and actually makes me question if I will be getting the HI experience and tradition I have become used to.
WC3POchannel10A 2 years ago 2