The Tender Story of Icelandic Lamb

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Uploaded by on Aug 12, 2010

Icelandic lamb is a wonderfully flavorful, exceptionally lean meat from animals raised with no antibiotics, ever and no added hormones. Pesticides and herbicides are seldom used in Iceland where the climate naturally protects the land. All in all, Icelandic lambs are amazingly robust and live in an idyllic, geographically isolated country' whose strict agriculture regulations protect the integrity of the lamb you are buying.

In early fall, farmers mount spirited, pony-sized Icelandic horses and ride high into the mountains to collect their lambs. Although the lambs wear tiny identifying markers, their owners often recognize them by sight—even from afar. This annual event, called réttir, culminates in a celebration with singing, dancing and traditional delicacies such as lamb soup. But since roundup only happens once a year, fresh Icelandic lamb is, alas, only available from September through early December.

Iceland has always been a leader in sustainability, and remains one of the purest environments in the world. There's little pollution. And farming is conducted in a way that preserves the land for future use, incorporating aspects of social responsibility.

Through a special arrangement with Iceland, this superb lamb is exclusive to Whole Foods Market. We couldn't be prouder, or more delighted, to offer it to our customers.

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All Comments (3)

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  • i have 4 iclandic sheep one of my ewes is going to lamb next months

  • @barbewing If the sheep R reared in the same climate with the same clean quality of water, perhaps, in high lands in Colorado; I personally experienced for the 21/2 years I resided in Iceland, than I must agree with you. Many of us feel environment is critical. Be Blessed <3

  • There are Icelandic sheep all over the US and Canada. For WF to suggest that you can only buy Icelandic lamb in Iceland is just absurd. Find it in your area, support a local farmer and save thousands of dollars in shipping costs by buying locally.

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