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Published on Apr 18, 2012
At this week's Fortune Brainstorm Green conference, I had a chance to talk briefly with MolsonCoors Chief Corporate Responsibility Officer, Bart Alexander.
Among other things, MolsonCoors has come up with an interesting employee engagement platform called the "beer print". It's a simple metaphor based on the fact that when you place a beer on a table it inevitably leaves a ring -- or "print". The implication is that one ought to be conscious of exactly what impact one's actions leave upon the world and that such consiousness should be extended to the corporate culture.