Akron/Family So it Goes (Official Video)

So it Goes - the first single off of Akron/Family's top 50 most eagerly awaited albums of 2011 - S/T II: The Cosmic Birth and Journey of Shinju TNT

Video by acclaimed video artist Tommy Yasuhara

As we know, Akron/Family spent the last couple years charting
jungles--concrete and otherwise--in reckless pursuit of the bejeweled
and glowing tones now emanating brightly from their new record and
live performances.

So It Goes' bawdily soulful psych-bounce maps the journey home of an
open heart turned halfway cold by a climate all too often suspicious
of simple kindness and sincerity. The vocals testify with raw beauty
and wry confidence over a groove both surly and sexy. The riff is oh
so sticky, and the whole boat seems to sway with abandon while
Upsetters-style backup singers keep you swaying in agreement...and
just then the wind picks up and tosses you into the classic
Vonnegut-nodding refrain of "so it goes", echoing out and carrying you
through into a coda that sounds like it could have been copped right
off one of the early Ak CDR releases - all sweetness and color and
contrapuntal dreaminess. It's an epic 2:36, and it's just the first
taste of the fractal wonders to come.

Category:

Music

Tags:

• Akron/Family
• So it Goes
• Akron single
• Dead Oceans
• Best new music video
• Vonnegut
• tommy yasuhara
• blue skulls
• shinju tnt
• s/t II
• kanye west
• leaks

[Rizaus]

They totally pirated "Harry Potter and the Deathly Hallows". I see it on their desktop, for shame.

[MyLorken]

AAAAOOOOOIIIIIIIIOOUURRRRRRAAA­AO02BBEEAAAAO0OIII0OUUR

[Bubbiea]

lol at people getting so worked up about a logo they cant enjoy the beautiful music. Their loss.

[EverVince]

If they likes MITB, way the playing that kind of shit?

[magpieking]

Thanks tastekid

[jnunley0]

looking like bonnaroo for your future

[CasualMasacre]

"I went to a library, found the skull in some medical journal, flipped it, made all the fonts super bold and brutal, and that was it." - Eric Wood

Explain to me how it's worse to put a skull on a t-shirt as an homage than to steal it directly and claim it as your logo?

MitB are the theives.

[sorosan]

@lilcricket93 don't act stupid. there's nothing linking this band to Man Is The Bastard. if you played pop music, would you reference grindcore bands in your artwork? your listeners would never pick up on that. not to mention A/F didn't just reference MITB, they took the logo and put their name on it. from where I'm standing, the guy had just found a picture he liked and used it, and only after Wood had reacted A/F came up with this lame excuse of "it's an homage". yeah right

[duvalicious666]

@lilcricket93 pay tribute by making money off the skull???? okay then where's Eric Wood's cut you fucking idiot?

[lilcricket93]

Thanks to Man is the Bastard, I am now an Akron/Family fan. Get off their backs - in an attempt to pay tribute, they get absolutely slammed with profanity and obscenities. Nice, MITB and fans.

[Dicklaurent74]

AKRON FAMILY = HUMAN TOILETS

[ajb77]

HIPSTERS DONT KNOW SHIIT. SAY ONE THING AND DO ANOTHER. FUCK YOU FOR MAKING MONEY OFF OF MAN IS THE BASTARD, YOU CLEARLY DO NOT GET 'IT'' AND ARE FAKE. NO RESPECT FROM ME