Hour of the Furnaces - Ideological Warfare - English Subs!

A segment from the first part of Solanas and Getino's 1968 Third Cinema classic. This legendary underground film criticized neo-colonialism and called for the overthrow of the Argentine government. Intended to be a film which "the System finds indigestible," La Hora was made and distributed outside of the commercial film industry. Because watching the film was illegal, the film transcended bourgeois entertainment: "We also discovered that every comrade who attended such showings did so with full awareness that he was infringing the System's laws and exposing his personal security to eventual repression. This person was no longer a spectator; on the contrary, from the moment he decided to attend the showing, from the moment he lined himself up on this side by taking risks and contributing his living experience to the meeting, he became an actor, a more important protagonist than those who appeared in the films." "All the means of mass communication are controlled by the C.I.A.!" I have a hunch that they didn't clear the copyrights for these songs.

Category:

Film & Animation

Tags:

• Ray
• Charles
• Beatles
• Vietnam
• Sinatra
• Elvis
• Third
• Cinema
• neo-colonialism
• imperialism
• spectacle
• pop
• music
• media
• LBJ

[checkunderyourbed]

I guess so, I am pretty argumentative. But you are right in some ways. The people should definitely be allowed their own choice but, I'm just against the clever manipulative tactics employed by the media pushing the people to make that choice.

[a08chrol]

wow, by looking at your profile you are someone who has enjoyed freedom for too long my friend.

I am very much for letting people making their own choice. That so much also include culture. But since, as I say by looking at your profile, guess that taking a debate with you wont lead anywhere? Am I right?

[checkunderyourbed]

But at the same time that man playing the maracas in the sombrero is virtually banished from the minds of the Argentine. The westernized media consumes the people of Argentina with its perception of art and prestige. The advertisements and millions of smiling people using western products, dancing to western musicians, and watching western films is constantly pushed down the people's throats. They soon want to do things that way, look that way, BE that way.But after all,its ideological warfare.

[a08chrol]

I think that this segment of the film, probably is the one that makes the most sence in a rethoric point of perspective. The use of words like "The means of mass communication is more effective than napalm" really makes me think. How are we in the western world affecting the rest? It, however is their own choice if they want to consume western culture. If the people of Argentina really wanted to listen to a man playing marracas in a sombrero. I am sure they would...