Political Marketing

During the past years branding has emerged more and more, even in organizations where you wouldn't expect it at first. Organizations such as the Roman Catholic Church, London Metropolitan Police and Universities. Actually, 'branding principles have been applied in virtually every setting where consumer choice of some kind is involved, for example with physical goods, services, retail stores, people, organisations, places or ideas' (according to K.L. Keller and his article 'Branding and Brand Equity' 2002). So of course we have our party as an organization, our politicians as people and together they convey ideas.

But, what is the definition of a brand and does that fit a political party? Can we apply product-marketing strategies to political parties? And which lessons could politicians learn from their fellow businessman?

This Vodcast put emphasis on the views portrayed by Aron O'Cass, Gareth Smith and Alan French along the view of Jip Samhoud, Prime-minister of the Dutch Youth Cabinet and entrepreneur through &samhoud media. Press play.

Category:

Education

Tags:

• Political Marketing
• Branding
• Vodcast