Microsoft 'Windows Live'/Digital PR + Social Media

Microsoft commissioned us to launch the new version of Window's Live Messenger.

We seeded a series of virals which took a humorous look at what life would be like without the advantages offered by modern communications.

Results

•Over 375 pieces of online coverage including The Guardian and Mashable

•Over 4,000,000 views of the clips

Related Hot Cherry clients: Philips, Ford, LG Group, Sony PSP, Electrolux

Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.

We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.

Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.

We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.

Head over to our website for more information http://www.hotcherry.co.uk and join us on Facebook for the latest news and campaign exclusives http://www.facebook.com/hotcherrydigital

If you would like to discuss a new campaign, please contact us on +44(0) 207 607 2413 or email us at hello@hotcherry.co.uk

Category:

Entertainment

Tags:

• Microsoft
• Windows
• Live
• Messenger
• Viral
• Funny
• Digital
• PR
• Social
• Media
• Online
• Buzz
• Hot
• Cherry

[bmxer9410]

lol this video kind of made me horny Q