Mercedes-Benz Introduces Sound Logo - via BenzInsider
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Uploaded by hmuamer on Oct 25, 2007
http://benzinsider.com
As part of its new brand image, Mercedes-Benz is for the first time introducing an "acoustic trademark": the new sound logo, which will be used in all ad broadcasts starting on November 1, 2007, is intended to enhance the further developed brand design. Combined with a new film fade-out, the distinctive sound serves to focus attention more sharply on the star as the Mercedes-Benz trademark.
"Our new sound logo is going to make the Mercedes-Benz brand not only visually, but also acoustically distinctive, and thus more quickly recognizable," says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. "This acoustic trademark is a perfect fit for Mercedes-Benz — it is emotional, elegant, and unmistakably associated with our brand."
The Mercedes-Benz sound logo is based on an original recording of an English boys choir from the 1990s. Sound engineers extracted a choir boy's solo vocal from the recording and adapted it for use in the sound logo. The logo was developed in cooperation with Jung von Matt, Mercedes-Benz' lead agency.
Top Comments
All Comments (11)
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Wow, that sound logo followed up really random, compared to the music in the beginning :S
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yea just how it should be
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whats the name of this song
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Ja, ich liebe dich und vermisse deine positive Art und Nähe.
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Ich habe gelitten,wie eine Wahnsinnige, als du nicht mehr da warst. ICH LIEBE DICH.
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Klasse Sopran.
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hahaha me too
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always mercedes benz
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the sound logo scares me...
jwatwater 4 years ago 9
wat a jolly vid....great and that little boy...the way he corrected that logo was awesome....
gurdeep7100 4 years ago 2