Creating great content that performs well in Google search results

What does it mean to create great, user focused content? How do you get started, and what are some great questions to ask yourself?

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• Category

  Science & Technology

[BuckarooCoyote]

If you have an ecom site selling jewelry, say necklaces; your descriptions and content always refer to 'necklace' on most all pages of the site; will Google consider this duplicate content and spank me?

[turboslow2]

That's all fine n dandy, Google. You keep repeating this to your public over and over, but what if it's a small business site that just has some information regarding their service. Business owners don't have time to keep a blog.

[Russell Tanner]

He looks like a robot.

[OM aakaar]

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[MatthewPerosi]

That depends on how many times you use the word 'necklace' on each page. With e-com you probably have it used at least 3 times: Title Tag, H1 Tag, and in the product description 1 time. This would be natural, but anything more than that would be unnecessary and considered keyword stuffing. Official 'duplicate content' is when you copy the product description of your necklace from another site, so don't copy the necklace description from the original vendor, make up your own.

[MatthewPerosi]

Your website will simply fade away in the search results if you don't update your site regularly. Google keeps saying the same thing simply because that's what they want right now. You need to make time for blogging, or you can dictate a blog into a voice recorder (smartphone) and give it to someone else to transcribe and polish for you.

[wadexyz]

It's Jeff Spicoli !

[Reza Ahmed]

cool

[crestvideos]

I created a site on astronomy with maximum traffic coming from intellectuals of astronomy through google forums! The site was not even given page rank 1 by google. Established sites on same topic from US A dominate. I closed the site within 1 year of starting. Google has double standards.

[Sanjay Upadhyay]

awesome video

[Robert Loeder]

My service business is killing it in Google local search. I create blog posts (WordPress) that have an embedded video (YouTube optimized channel) of one of my projects where I rendered my service while narrating (and shooting raw video, of course). I watch my edited video and take notes. Then I convert the notes into an approximately 400 word story about the project based on the video. I add an optimized Before and After photo to the post. I name and optimize everything for 1 keyword + city...

[Adam Losier]

Not if the majority of content on the page is unique, if you have common words like "Necklace" on multiple pages, you won't get hit if the overall article or product description is unique.

Basically the overall goal to avoiding duplicate content issues is to make sure the major content block on the page is unique.